In an analysis of social-media ad formats by Psychster, sponsored content drove the highest engagement but was the least likely to encourage an actual purchase. The formats that generate the most purchase intent include profile pages and offerings that allow users to get or to give friends widgets.
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Michael Moroney is a seasoned creative and strategic consultant and a Executive Producer and Chief Creative Technologist at 1stAveMachine. His client experience includes work for HTC, Toyota Prius, Concord Music Group, Gap, Virgin, Target, Time Warner, Apple, Microsoft, Nike, Samsung, Bank Of America, Chevron and Amnesty International.
As an evangelist for the creative application of new technology, Michael has lectured at UC Berkeley and The Stanford Business School and has been a featured speaker at the Ad:tech, CES, OnMedia and OMMA conferences regarding new media technologies and entertainment business models.
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